Looking for a website design company can be something of a nightmare. The simple fact is that there are thousands of them out there - a lot of them in India, although that is not necessarily a criticism - and some of them are very good, some are mediocre, and some are just awful. The problem is: how do you find one that is very good? They are all out there blowing their own trumpets - naturally - but how do you find one that will produce the results that you need?
Make no mistake, a good website is not just one that looks pretty to the untrained eye. A good website is one that produces results. When you have a visitor to your website you want him (or her) to take a certain action. This may be to add his name to your list, send a donation to your charity, click on a link that takes him to somewhere else, get out his credit card and spend money on the spot, or one of many other actions. A good website is one that persuades your visitor to do whatever it is that you want him to do. Anything less is a complete waste of your time and money. If your visitor clicks away - for whatever reason - you have lost him, because it is very unlikely that he will ever come back.
Indeed, a good website could look very basic and simple, yet if it gets the result that you want it is a good website. Conversely, your website might be full of bells and whistles, and all singing and dancing, but if the visitor clicks away then it is not a good website.
In Business For Several Years
When choosing a website design company you should look for one that has been in business for several years because it will then have developed skill sets that cover everything you are going to need. It should also have a team of developers. There are many website design companies out there who are actually a one man operation and it is unlikely that one man will have all the skills that you need. At the very least you will need a programmer, a graphic designer, and someone skilled in search engine optimisation.
This is much the same as building a house. You need a team of people including bricklayers, carpenters, electricians, plumbers, roofers, tilers, landscape gardeners, and more, to build a house. One man is not going to possess the skills to do all of it, and the same applies to building your website.
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